Felicia's Marketing Magic

The Power of Event Marketing for Your Business

Marketing
February 18, 2025•3 min read

The Power of Event Marketing for Your Business


The Power of Event Marketing for Your Business

Hello Everyone!
My name is Felicia Shanken, Women Strategist and Success Builder, and I’m thrilled to be here with you! Every month, I’ll be sharing insights on one of the most crucial aspects of running a successful business—MARKETING! If your business isn’t marketing, then you’re not winning!

I’ll be providing expert tips and strategies to help you market your business more effectively because, let’s be honest, we all want our businesses to thrive, right?

This Month’s Topic: Event Marketing

Since this is an event-focused platform, it only makes sense that we dive into the incredible power of Event Marketing and how it can transform your business. Whether you are hosting, sponsoring, or attending events, they offer a unique opportunity to connect with your target audience, generate leads, and boost brand awareness.

What is Event Marketing?

Event marketing is a promotional strategy that involves creating, hosting, or participating in events to engage customers, build relationships, and increase brand visibility. These events can be online or in-person and range from small networking meetups to large conferences and trade shows.

Why Event Marketing Matters for Your Business

  1. Boosts Brand Awareness – Events put your business in front of potential customers, partners, and industry leaders, increasing your visibility.

  2. Creates Meaningful Connections – Face-to-face (or virtual) interactions help establish trust and credibility with your audience.

  3. Generates High-Quality Leads – Attendees at your event are already interested in your industry, making them more likely to convert into loyal customers.

  4. Showcases Your Expertise – Whether you’re speaking on a panel or hosting a workshop, events provide a platform to position yourself as an industry leader.

  5. Increases Sales Opportunities – Engaged attendees are more likely to take action, whether it’s purchasing your product, signing up for your service, or collaborating on future projects.

Types of Event Marketing Strategies

  • Hosting Webinars & Workshops – Educate your audience while promoting your brand.

  • Sponsoring Events – Get your business in front of the right people without the hassle of organizing the event.

  • Networking Meetups – Build relationships that lead to collaborations and business opportunities.

  • Trade Shows & Expos – Showcase your products or services to a targeted audience.

  • Product Launches – Create buzz around a new product or service with a well-executed launch event.

How to Successfully Market Your Events

  1. Leverage Social Media – Promote your event across multiple platforms to maximize reach.

  2. Use Email Marketing – Send targeted invitations and reminders to potential attendees.

  3. Collaborate with Influencers – Partner with industry leaders to boost event credibility and attendance.

  4. Offer Early Bird Discounts – Encourage registrations by providing incentives.

  5. Engage During & After the Event – Use live streaming, Q&A sessions, and follow-ups to keep the momentum going.

Final Thoughts

Event marketing is a game-changer for businesses looking to build brand awareness, connect with potential clients, and generate high-quality leads. By implementing the right strategies, you can maximize your event’s success and take your business to the next level.

Stay tuned for next month’s topic, where I’ll be sharing more valuable marketing insights to help your business grow! Until then, start planning your next event and watch your brand soar!

Are you currently using event marketing for your business? What platform are you using to get your message out? I am a Certified Constant Contact Expert, and right now, I am offering a Valentine’s promotion, 30% off of any plan, for 3 months until February 19th. This would be a great way for you to explore the platform and start marketing to your community the right way. 

Constant Contact is the number one leader in Digital Marketing and has won countless awards for customer service and their platform. The link to sign up is below. Happy Marketing! I will talk to you next month!

To take advantage of the 30% discount for 3 months, use discount code “THREE30P” at checkout. If the price doesn’t change, the code wasn’t applied correctly. 


https://go.constantcontact.com/signup.jsp pn=philadelphiawomensnetworkconnectionllc



Boosts Brand AwarenessGenerates High-Quality Leads
Felicia Shanken CEO/Founder of the Philadelphia Women’s Network : https://phillywnc.org/ Connection, LLC and PWNC Foundation Inc 501(c)(3) We are not just a business; we are a community. The Philadelphia Women’s Network Connection (PWNC) is a dynamic organization dedicated to empowering and supporting women in business and professional fields. It serves as a platform where women can connect, learn, an grow together, helping them achieve their personal and professional goals. Felicia Shanken is a highly accomplished Women’s Strategist and Success Builder who has made significant contributions to the world of business. He impressive track record speaks for itself. Felicia has been recognized by numerous publications and organizations for her outstanding work. For instance, “Fun Times Magazine” featured her in its March/April 2020 edition as part of the “2020 Philadelphia Who’s Who Black Women of Influence.” Moreover, “International Brainz Magazine” recognized her as a influential leader and business owner for small businesses in December 2020. I May 2021, she was named one of the “Top 50 Most Influential Women i Business” by “VIP Global Magazine.” “USA Today Black History Month Special Edition Magazine” acknowledged her for being a black-owned business in February 2022. Additionally, in the same month, “Alignable” named her the Local Business Person of the Year for Lower North Philadelphia. She is also a Goldman Sachs One Million Black Women: Black in Business Graduated Alumni, May 2023. Her work was recognized in the Philadelphia Inquirer’s April 2023 write-up on Women-Owned Businesses in Philadelphia and The Global Institute for Human Excellence's June 2023 Write-up “The Women Success Builder.” A recipient of the Premier Dream Chasers Award presented by Acereel Studio, LLC, January 2024. Named again by “Alignable” in March 2024 for Local Business Person of the Year for Gilbertsville. Lastly featured in “Top 100 Magazine for Innovators and Entrepreneurs”, March 2025. A medical professional before becoming a solo entrepreneur full-time 6 1/2 years ago. Associate’s Degree in Nursing from Gwynedd Mercy University. Worked for the Department of Veterans Affairs in Philadelphia for 9 1/2 years before deciding to pursue Entrepreneurship full-time.

Felicia Shanken

Felicia Shanken CEO/Founder of the Philadelphia Women’s Network : https://phillywnc.org/ Connection, LLC and PWNC Foundation Inc 501(c)(3) We are not just a business; we are a community. The Philadelphia Women’s Network Connection (PWNC) is a dynamic organization dedicated to empowering and supporting women in business and professional fields. It serves as a platform where women can connect, learn, an grow together, helping them achieve their personal and professional goals. Felicia Shanken is a highly accomplished Women’s Strategist and Success Builder who has made significant contributions to the world of business. He impressive track record speaks for itself. Felicia has been recognized by numerous publications and organizations for her outstanding work. For instance, “Fun Times Magazine” featured her in its March/April 2020 edition as part of the “2020 Philadelphia Who’s Who Black Women of Influence.” Moreover, “International Brainz Magazine” recognized her as a influential leader and business owner for small businesses in December 2020. I May 2021, she was named one of the “Top 50 Most Influential Women i Business” by “VIP Global Magazine.” “USA Today Black History Month Special Edition Magazine” acknowledged her for being a black-owned business in February 2022. Additionally, in the same month, “Alignable” named her the Local Business Person of the Year for Lower North Philadelphia. She is also a Goldman Sachs One Million Black Women: Black in Business Graduated Alumni, May 2023. Her work was recognized in the Philadelphia Inquirer’s April 2023 write-up on Women-Owned Businesses in Philadelphia and The Global Institute for Human Excellence's June 2023 Write-up “The Women Success Builder.” A recipient of the Premier Dream Chasers Award presented by Acereel Studio, LLC, January 2024. Named again by “Alignable” in March 2024 for Local Business Person of the Year for Gilbertsville. Lastly featured in “Top 100 Magazine for Innovators and Entrepreneurs”, March 2025. A medical professional before becoming a solo entrepreneur full-time 6 1/2 years ago. Associate’s Degree in Nursing from Gwynedd Mercy University. Worked for the Department of Veterans Affairs in Philadelphia for 9 1/2 years before deciding to pursue Entrepreneurship full-time.

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