Shelle-Shares

Today's Competitive Job Market By: Shelley Maley

Networking
October 24, 2024•1 min read


In today's competitive job market, LinkedIn has become an indispensable tool for both job seekers and hiring professionals, with a staggering 97% of recruiters leveraging the platform to find top talent. One of the first elements that captures the attention of these professionals is your LinkedIn headline – the line of text directly below your profile photo. While LinkedIn defaults this field to your current job title, customizing your headline is advisable if you want to make your profile truly stand out. By crafting a compelling and personalized headline (up to 220 characters), you can transform it into a compelling statement that highlights your unique value and expertise. Here’s how you can make your LinkedIn headline pop and elevate your professional brand.

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  • Include your unique value proposition (UVP). Try this formula:
    Job Title | Hard or soft skills | Helping (x) do (y)

  • Tailor your job title to what employers are seeking. For instance, if your job title is Chief Fun Officer, translate that into a commonly searched job title.

  • Include measurable metrics when possible.

  • Include 3-5 keywords related to your profession (this helps your profile show up when recruiters are looking for job applicants with specific skills or qualities).

  • Use a headline analyzer like HeadlineAnalyzer.io to assess its effectiveness.
    𝘌𝘹𝘢𝘮𝘱𝘭𝘦: HR Consultant | Onboarding Expert | Workday | Organizational Development | I help employers improve employee retention by 75%

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  • Use the headline that LinkedIn automatically generated.

  • Include your employer's name (you won't be working there forever, and why give them free advertising?).

  • Don't include verbiage like "Seeking new opportunity".

    With today's short attention spans, you only have a few seconds to capture an employer's interest. However, with just a little more effort, you can take your LinkedIn profile from "blah" to "hurrah".

Competitive Job Market
Shelley Maley, Greater Philadelphia Shelley Maley, PHR, GCDF is the founder of Dreamcatcher Career Coaching, LLC. Dreamcatchercareercoachingll.com She launched her own coaching practice after working as a career coach in higher ed for 8 years. Recognized by Influence Digest as one of the Top Coaches in Philadelphia in 2023, Shelley has both HR and career coaching credentials and has been assisting recent college graduates, young professionals, and burned-out professionals with resumes, interview coaching, job search strategy, career confusion, and all other things career-related. With an extensive background in human resources and management in hospitality, healthcare, and higher education, her coaching specialty is helping recent college graduates and young adults to cultivate career confidence, clarity, and connections in order to launch fulfilling careers. Shelley is the Communications Chairperson for The Pennsylvania Career Development Association (PACDA), a volunteer with the Greater Lehigh Valley Chamber of Commerce & Young Professionals Council, and the Apprenticeship Ambassador for a new nonprofit in the Lehigh Valley, A.I.M.E., which guides high school and college students in discovering fulfilling career paths. In addition to career coaching, she also provides training in soft skills and dining etiquette, as well as confidence coaching. Shelley is the host of the Young Professionals Career Catalyst on Spotify, iHeart Radio, and Apple Podcast.

Shelley Maley

Shelley Maley, Greater Philadelphia Shelley Maley, PHR, GCDF is the founder of Dreamcatcher Career Coaching, LLC. Dreamcatchercareercoachingll.com She launched her own coaching practice after working as a career coach in higher ed for 8 years. Recognized by Influence Digest as one of the Top Coaches in Philadelphia in 2023, Shelley has both HR and career coaching credentials and has been assisting recent college graduates, young professionals, and burned-out professionals with resumes, interview coaching, job search strategy, career confusion, and all other things career-related. With an extensive background in human resources and management in hospitality, healthcare, and higher education, her coaching specialty is helping recent college graduates and young adults to cultivate career confidence, clarity, and connections in order to launch fulfilling careers. Shelley is the Communications Chairperson for The Pennsylvania Career Development Association (PACDA), a volunteer with the Greater Lehigh Valley Chamber of Commerce & Young Professionals Council, and the Apprenticeship Ambassador for a new nonprofit in the Lehigh Valley, A.I.M.E., which guides high school and college students in discovering fulfilling career paths. In addition to career coaching, she also provides training in soft skills and dining etiquette, as well as confidence coaching. Shelley is the host of the Young Professionals Career Catalyst on Spotify, iHeart Radio, and Apple Podcast.

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